Web Design · UI/UX Design
Showty — Beauty E-Commerce Website
A premium beauty shopping experience with a clear product journey, editorial visual language, and intuitive checkout flow.
Role
UI/UX Designer & Frontend DeveloperPlatform
Web
UI/UX Designer & Frontend DeveloperPlatform
Web
The challenge
Showty needed to make beauty products feel desirable while keeping discovery, account management, cart, and checkout simple enough to move through without friction.
01
Product-focused hierarchy
02
Clear navigation
03
Intuitive shopping flow
04
Responsive web system
User flow
Homepage → Product discovery → Product detail → Add to cart → Checkout
Project overview
This case study brings together the project's visual language, interface decisions, and implementation details into one focused presentation.
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